Client: Nossa Fruta Brasil
Fulfilling work done for one of the major fruit related companies in the northeast region, Nossa Fruta Brasil.
MOA, from the name Moacir, means the love of Iracema and Martim, the junction of two worlds. Martim is the old world, represented by Europe, and Iracema, the wild world, as indigenous. Moacir, MOA, is the representation of a new world, America.
ROOTS
MOA, a return to the roots of our history.
With the history of Iracema and Martim and the culture, art and history of our native Indians and their vital connection with nature, together with the brand personality study, we identified the strategy and delved into the dimension that the brand had to be to communicate with its target audience.
A tribute to our native history and culture.
Branding
Visual Identity
Packaging Design
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