This design project presents a comprehensive visual identity for the Athená brand, operating in both social and sports sectors. The proposal is built on the concept of boldness/audacity, inspired by the Greek goddess Athena, skillfully blending strength and sportiness with lightness and joy. The color palette evokes calmness, renewal, and energy. The typography, reflects the brand’s modernity and versatility, adapting seamlessly to diverse communication channels. The logo, with its flowing lines reminiscent of waves and oar strokes, reinforces Athená’s connection to the sea and water sports.