Café Soul

Light, Young & Inclusive

Super work carried out in partnership with the TIPZ Agency.

The brand was born from the need of Café Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100% Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Café Soul to stand out, breaking the barriers of the popular.

Café Soul’s audience is people who like coffee and who want to enjoy a quality drink at low cost.

Café Soul was created with the aim of having a lighter, younger and more inclusive language.

The concept is based on carpe diem, living well, livin`g in harmony and, at the same time, not taking life too seriously. All this to give you the feeling of having breakfast. It makes us feel good in every way, from the olfactory experience to tasting, feeling the flavor and being enveloped by its properties, which gives us a feeling of pleasure and well-being.

Soul is what is in the essence of each one, its way, styles, tastes, preferences and faces. It is at the heart of pluralism and diversity.