ESCAPE TO PEACE. A new business owner came to us with her dream project. Her vision was to create a one-of-a-kind luxury spa brand that would enthrall high-net-worth guests at The Westin Bellevue. We channeled and honed her passion to create the brand from the ground up starting with a pitch perfect name, Truce, a tagline, “escape to peace” and a complete visual look & feel including an identity, collateral, and digital brand presence. We also invented a singular ritual for each and every Truce visitor that remains at play after nearly 10 years. With each and every service, guests light a candle, make a wish, and escape to peace.