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    Tatcha
    A beauty brand inspired by Japanese geisha rituals coupled with modern science.
    ROLE:
    Brand Strategy + Packaging + Art Direction + Digital + Print

    PACKAGING

    Marrying old world wisdom with modern sensuality, Tatcha’s Gold and Ageless Collections celebrate the geisha’s timeless practice of elevating the every day to exquisite.

    Dual paper-wrapped boxes slide open vertically to reveal product. Pull-tab or ribbon communicates method of opening.

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